Graphic Design

Good graphic design enhances communication. It attracts attention and pulls readers into the message, whatever the media.

Graphic designers give abstract ideas visual form. Their choice of type, color, paper, illustration, and format reflects a study of design principles, history, and current trends that produce designs appropriate to the subject and audience. They apply knowledge of printing and other production processes to produce effective and economical brochures, posters, direct mail, Web sites, and other types of communication tools.

PMC graphic designers take pride in helping to effectively tell the Purdue story. Through the years, material produced by Purdue Marketing Communications has won several national awards as well as praise from campus clients and readers.