Marketing Strategies

Creating well-written publications or Web sites with attention-getting visual impact is only part of effective communication. Addressing questions such as how the materials will be used, when they will be delivered, and to whom they will be presented is also necessary for effective communication.

A marketing strategy defines your market, your method of communication, and your delivery system, and allows you to effectively evaluate your communication program. Working from our experience with larger-scale Purdue campaigns and communications projects, we can help you develop an effective marketing strategy for your program.

Marketing for the Web