Use of University Seal and Logos

History

The official emblem of Purdue was formally adopted during the University’s centennial in 1969. The seal, approved by the Board of Trustees, was designed by Professor Al Gowan. It replaced one in use for 73 years.

In medieval heraldry, a griffin symbolized strength, and Abby P. Lytle used it in her 1895 design for a Purdue seal. When Professor Gowan redesigned the seal he retained the griffin symbol to continue identification with the former seal. As on the older seal, the words "Purdue University" are set in the typeface Uncial. The three-part shield indicates three stated aims of the University: education, research, and service, replacing the words "Science," "Technology," and "Agriculture" on the earlier version.

Official Use

The seal should be reserved for more formal usage than the Purdue University signature. Purdue Marketing Communications is responsible for ensuring the correct use and integrity of the seal and the signature on all University publications, supplies, materials, and equipment, whether produced by the University or an outside agency. Questions regarding such use of the seal should be addressed to Purdue Marketing Communications via e-mail at dcwilson@purdue.edu.

Use of the seal, signature, or other University marks for commercial purposes requires permission or licensure from Purdue University. Requests for such commercial use should be addressed to Purdue Marketing Communications via e-mail at dcwilson@purdue.edu.

Electronic publishing versions of the logos are available in various formats.