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Launch
Meeting
After your
job is accepted, a member of the creative team will contact you to schedule
a launch meeting. The meeting’s purpose is to clearly define the
scope of the project and each team member’s role.
Discussion
topics will include many of the same items you discussed with the production
manager when you call to initiated your project. Topics will include:
- The project’s
purpose and target audience
- Themes
and creative elements (colors, graphic content, size, etc.)
- Copy submission
and deadlines
- Budget
- Project
delivery deadline and delivery instructions
- Distribution/mailing
- Your
role as a member of the product development team
- The service
you can expect and will receive from your PMC
team members
- Copy deadlines
and preparation guidelines
- Photo
requirements
- If the
product is a Web site, who will maintain the site and on whose server
will the site be housed?
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