Product Presentation

As the product development phase nears completion, the PMC creative team prepares a product mock-up or test site to present to you for acceptance and approval. The mock-up is a close representation of what your product will look like when it is printed (if it is a publication) or launched (if it is a Web product).

In effect, the mock-up is your "proof" of the product. It provides you with the opportunity to make any necessary adjustments. However, with effective and timely communication between you and the creative team throughout the development phase, adjustments at this stage may not be necessary.