Marketing for the Web

Online Marketing Resources/Custom Online Surveys

To better serve your Web audience, Purdue Marketing Communications utilizes a number of online resources to collect Web data. These resources include:

A Nation Online - http://www.ntia.doc.gov/ntiahome/dn/

NTIA and the Economics and Statistics Administration have published A Nation Online: How Americans Are Expanding Their Use Of The Internet. This report is based on the September 2001 U.S. Census Bureau’s Current Population Survey - a survey of approximately 57,000 households and more than 137,000 individuals across the United States. Purdue Marketing has put together a summary of this document for review, otherwise you may view the full document on the above link.

• CommerceNet research reports
• Internet Demographics and eCommerce Statistics

• Computer Use data have been collected in October of 1984, 1989, 1993, 1997 and 2000 as a supplement to the Current Population Survey (CPS). The 1997 and 2000 survey also included questions on Internet Use. Detailed information from recent surveys and historical trends in selected topics are listed below. (from the web page)

• National Telecommunications and Information Administration
• Wealth of Information, must really know what you are looking for

• If you register, you can ask up to two statistical questions a month.  Replies include a list of web pages that will lead you in the right direction.
• http://www.internetstats.com/internetstats.php3 this is a list of internet statistics, including: Browser stats, Country numbers, E-mail user stats, Geographic stats, Population stats, and User demographics.  They all provide interesting information.  Again, you need to know more specifically what you are looking for.

• This site must be purchased to view very much.
• With StatMarket, you don't need to guess. That's what makes StatMarket such an invaluable resource. By providing the most accurate global Internet user trends, StatMarket lets you know exactly what standards to support in order to maximize your Web development efforts. (from the web page)  This is what they are all about.

Purdue Marketing Communications can also put together custom online surveys to gather results from a specific target audience. See sample survey for Inside Purdue.

Measuring your Web site traffic and gathering results

Using the wrong technology and not making your site easy to navigate for an audience is one of the biggest downfalls on a Web site. To determine what technology (Flash, larger graphics/images, or dynamic data driven sites) as well as if your audience is finding what they need and are they finding the information you want to promote. On any existing Web site, or next generation of a Web site, you should gather statistics on your audience. What speed they are connecting, times of day, paths through the site...etc. Purdue Marketing Communications runs statistics on log files for our clients. This provides us with the information we need to effectively communicate with the audience(s).