Purdue Identity Graphic Standards
To make sure projects completed across the University reflect the Purdue brand consistently, the University has approved Purdue Identity Graphic Standards. Download this comprehensive manual below to learn how the Purdue University signature and other secondary Purdue marks may be used to positively represent the University, while demonstrating a cohesive style in all communications.
- Purdue Identity Graphic Standards (screen quality)
- Purdue Identity Graphic Standards (print quality)
Purdue Marketing and Media is responsible for ensuring the correct use and integrity of the Purdue signature, seal, and secondary marks on all University publications, supplies, materials, and equipment, whether produced by the University or an outside agency.
Purdue does not permit the use of its name or graphics in any announcement, advertisement, publication, or report if such use in any way implies University endorsement of any product or service.
The use of the Purdue signature, seal, or other secondary mark for commercial purposes requires permission or licensure from Purdue University. Direct your requests for such uses to Trademarks and Licensing at (765) 494-1077 or dcwilson@purdue.edu.


